Privacy Statement

KingPowder (Shanghai KingPowder New Material Co., Ltd. and its affiliates, "we", "us") values the trust of our customers, suppliers and website visitors. This statement explains what personal information we collect when you visit this website, submit an enquiry, request a sample or download documents, how we use, retain and protect it, and how you can exercise your rights.

1. Scope

This statement applies to the Chinese and English pages of www.kingpowder.com. If you contact us through a trade fair, email, telephone or another offline channel, we handle your personal information in line with this statement as well. It does not apply to third-party websites reached through links on this site; those sites are governed by their own privacy policies.

2. Information we collect

Information you provide to us:

• Contact details: name, company, job title, country or region, telephone number and email address;
• Business details: products of interest, application area, target market, volume and delivery requirements;
• The content of your message and any attachment you choose to upload (for example formulation notes or packaging requirements).

Information generated automatically when you visit:

• Time of visit, IP address, browser and device type, and referral source (search engine, advertising or direct visit);
• Pages viewed, time spent and click paths. This data is used in aggregate to understand how the site is used and is not used to identify individuals.

What we do not collect: sensitive personal information unrelated to our business, such as identity document numbers, bank account details, health data or biometric data. Please do not submit such information in messages or attachments.

3. How we use your information

• To answer your enquiry and send samples, technical documents (TDS, MSDS, regulatory files) or quotations;
• To arrange production, shipment, after-sales service and technical support, and to handle quality feedback or complaints;
• To understand referral sources and demand patterns so that we can improve our content, product documents and browsing experience;
• To send product updates, technical articles or exhibition invitations where you have given your consent;
• To meet record-keeping, filing and reporting obligations required by law.

We do not use your personal information for automated decision-making, and we do not use it for marketing unrelated to the purposes described above.

4. Sharing, transfer and disclosure

• We do not sell your data. We do not sell, rent or otherwise trade your personal information.
• Service providers. To operate website hosting, email and traffic analytics we may share necessary information with providers, who are required to process it only on our instructions and to maintain confidentiality.
• Affiliates. To respond locally, your enquiry may be forwarded to the relevant team at our Guangzhou, Jiangxi or overseas offices.
• Legal requirements. We may disclose information where required by law or by a lawful request from a judicial or administrative authority.
• Business changes. In a merger, restructuring or transfer of assets, relevant information may be transferred with the business; we will require the recipient to remain bound by this statement.

5. International transfers

Our web servers are located in the People's Republic of China. Where your enquiry needs to be handled by a team outside China, we take the necessary steps to require the recipient to protect your personal information in accordance with this statement and applicable law.

6. Retention

We keep personal information only for as long as necessary for the purposes described in this statement. Enquiry and business correspondence records are normally retained for three years after the business relationship ends, unless a longer period is required by law. Information beyond the retention period is deleted or anonymised.

7. Your rights

You may request access to, correction or completion of, or deletion of the personal information we hold about you, and you may withdraw consent or opt out of marketing communications. Please contact us using the details at the end of this page. We will respond within 15 working days after verifying your identity. Withdrawing consent does not affect processing carried out before the withdrawal.

8. Minors

This website is intended for businesses and industry professionals, not for minors. We do not knowingly collect personal information from children under 14. If we learn that we have done so, we will delete it promptly.

9. How we protect information

We use encrypted transmission (HTTPS), access controls, account and password management and audit logging to protect information, and we restrict employee access to what is needed for their work. No transmission or storage over the internet can be guaranteed to be completely secure. If a personal data incident occurs, we will notify affected users and report to the competent authorities as required by law.

10. Changes to this statement

We may update this statement to reflect changes in our business or in applicable law. The updated version will be published on this page with a revised date, and we will give prominent notice of material changes. Continued use of this website after an update means you accept the revised statement.

11. Contact us

If you have any question, comment or complaint about this statement, please contact us:

• Company: Shanghai KingPowder New Material Co., Ltd.
• Address: Room 702, Building A8, Wangu Science and Technology Park, No. 1688 Guoquan North Road, Yangpu District, Shanghai 200438, China
• Tel: +86 (21) 65683810 / 65683816
• Email: sales@kingpowder.com (international: Globalservice@kingpowder.com)