Base makeup is the application segment with the largest consumption of cosmetic powders, covering mainstream products such as foundation, cushion BB, pressed powder, and loose setting powder. Liankai’s functional powder portfolio includes boron nitride, spherical silica, kaolin, titanium dioxide and other series, providing comprehensive solutions for both dry powder and liquid base makeup formulations.

In pressed powder and loose powder formulations, powders directly affect the pressing performance. They can improve the strength of the pressed cake, reduce breakage and powder fallout, while providing a smooth and silky spreading feel on the skin. In liquid base makeup such as foundation and cushion products, powders act as skin-feel modifiers and soft-focus concealing ingredients, helping to blur pores and create a more even and refined complexion.

Boron nitride, with its unique plate-like structure, creates an elegant satin finish and soft radiance without producing an inexpensive, overly glittery effect. Spherical silica provides controllable oil absorption, helping to absorb excess sebum on the skin, extend makeup wear, and reduce makeup breakdown caused by excess oil.

Our powders effectively address common challenges in the industry, including loose and fragile pressed powders, pilling and clumping in liquid base makeup, heavy and mask-like makeup, as well as darkening caused by excess oil. They provide stable, high-performance raw material solutions for base makeup products.

Eyeshadow and blush are typical dry powder makeup systems and key application areas for pearlescent and coloring powders. They also include various processed products such as pressed powders, baked powders and loose powders. Liankai provides suitable raw materials including boron nitride, bismuth oxychloride, spherical silica, kaolin, pearlescent pigments and titanium dioxide to support cosmetic manufacturers in developing diverse makeup effects.

Powders perform multiple functions in formulations, including coloring, pearlescent effect enhancement, sensory improvement and molding adjustment. Kaolin and spherical silica can optimize the flowability between powder particles, improve the compactness of pressed powders, reduce cracking during production, provide a smooth application feel for consumers, and minimize powder fallout and dusting. Bismuth oxychloride and pearlescent pigments provide a variety of metallic luster, fine shimmer and matte effects, meeting different makeup styles such as matte, satin and intense sparkle.

During formulation development, common challenges include uneven color payoff, poor pearlescent pigment dispersion, fragile pressed powders and difficulty in picking up the right amount of powder. By combining powders with different specifications, it is possible to balance color intensity and skin feel while maintaining production process stability and an excellent application experience, helping brands create eyeshadow and blush products with rich colors and long-lasting makeup effects.

Lip makeup includes lipsticks, lip glazes, lip muds, lip glosses and other categories. Most formulations are based on oil-phase systems, which have strict requirements for powder compatibility, thixotropy and separation control. Liankai’s powders, including boron nitride, spherical silica and organic pigments, are widely used in the development of various lip formulations.

Powders in lip products are mainly used to regulate formula viscosity, improve application texture, control drying and film-forming speed, and enhance wear performance. In solid lipsticks, functional powders can improve the structural stability of the formula and suppress common industry issues such as sweating, oil separation and oil blooming under high-temperature conditions. In lip mud and lip glaze systems, powders can regulate the thixotropy of the formula, provide a smooth application without tugging on the lips, and help prevent transfer and color fading after film formation.

Lip formulations can easily encounter issues such as uneven powder dispersion, a heavy or gritty feel, dryness, and oil separation or deformation of the formula. Surface-modified powders offer excellent compatibility with oil-based systems and are easy to disperse, without forming particles or agglomerates during processing. They can not only help organic pigments enhance color saturation, but also optimize the application feel, while balancing manufacturing process requirements with the end-consumer experience.

Sunscreen products are broadly divided into two categories: pure physical sunscreens and hybrid physical-chemical sunscreens. Titanium dioxide (TiO₂) and zinc oxide (ZnO) are the dominant mineral UV-filter ingredients. When combined with functional powders such as spherical silica, they work together to build high-performance sunscreen formulas — suitable for sunscreen emulsions, creams, sprays, and BB creams.

Titanium dioxide and zinc oxide achieve UV protection through physical light scattering and reflection, delivering reliable broad-spectrum mineral sun defense. However, unmodified inorganic mineral powders are prone to particle agglomeration, which can result in a heavy white cast, greasy or tacky skin feel, and pilling when applied. King Powder’s surface-treated sunscreen powders offer superior particle dispersion, significantly reducing agglomeration and effectively minimizing the white cast after application.

When formulated in combination with spherical silica, the overall skin feel is optimized — spreading becomes smoother and film-forming texture is noticeably improved. This makes them equally suitable for high-SPF cream-based sunscreens and lightweight emulsion or spray formats. While maintaining full UV protection efficacy, these combinations address the key pain points of traditional mineral sunscreens — heavy texture and occlusive skin-feel — helping formulators balance sun protection performance, skin feel, and formula stability.