Exhibition News KingPowder Returns to in-cosmetics Korea 2025

Seoul in July:

a heatwave and a beauty boom swept through COEX together.

As Korea's only top-tier event dedicated to personal care ingredients,

2025 in-cosmetics Korea

it brought together 800 exhibitors from 30 countries

and drew more than 50,000 trade visitors

in search of the industry's latest trends.

in-cosmetics Korea

2025 in-cosmetics Korea

The 10th in-cosmetics Korea, organised by Reed Exhibitions, took place at COEX in Seoul from 2 to 4 July 2025. It is Asia's leading international exhibition for ingredients and materials in cosmetics, beauty tools and personal care, drawing top suppliers and R&D and production specialists from around the world, and offering a stimulating platform for new ingredients, technologies, solutions and frontier products.

KingPowder appeared once again,

at the heart of Asia's third-largest cosmetics market,

with "innovation and research in world-leading powder materials"

as its purpose, creating an immersive multi-range powder stand

and showing the world the innovative strength of Chinese ingredient companies.

01

A global feast of beauty ingredients:

KingPowder sets off a colour revolution

Stepping into the 30,000 m² exhibition hall, technology and innovation were in the air; the show was 25% larger than the previous year. The Korean market is booming — data from the Ministry of Food and Drug Safety show that cosmetics exports passed USD 10.2 billion in 2024, up 20.6% year on year, with China remaining its largest export market. Demand in Korea for highly stable, environmentally friendly ingredients keeps growing, which fits closely with the characteristics of KingPowder products.

Among the many exhibits, the pigments and slurries became the focus of the stand. Industry experts and partners from home and abroad stopped to look, and spoke highly of them: "This level of precision and stability is exactly the solution the Korean makeup industry needs as it upgrades."

02

Pigments and slurries of boundless appeal

setting a new industry standard

In-house developed organic pigments and lakes:

1

a from-zero-to-one breakthrough

that fills a gap in domestic technology.

Cosmetic-grade organic pigments

with high purity and high safety,

high tinting strength and high chroma,

excellent value for money

and outstanding batch-to-batch consistency,

giving formulations a refined sense of colour.

Ultra-fine inorganic pigments:

2

a micronising process

breaks down coarse particles for a more uniform particle size,

 raising colour saturation and tinting strength

and giving a smoother, finer feel,

with high chemical purity, stability and safety.

Pre-dispersed slurries:

3

KingPowder's own powder surface treatment technology

disperses the powder completely and mills it to an even fineness.

The pigment is highly dispersed, raising tinting strength;

high loading, high stability, low viscosity;

instantly convenient, ready for unlimited creativity.

Surface treatment agents and dispersion media can be selected

to build a slurry closely matched to your system.

03

The stand grew busier by the hour,

drawing attention and keeping visitors at the booth,where guests lingered over the fine craftsmanship,conversations explored new beauty possibilities together,and discussions unlocked the next chapter of the industry.A short class on the KingPowder product catalogue

Through lively discussions and flashes of inspiration, KingPowder wrote a strong result on the stage of in-cosmetics Korea 2025 with capability and innovation.

Over these days we sat down with partners from around the world, felt the pulse of the industry through the exchange of ideas, and passed on the warmth of product innovation through samples. Every card exchanged is a compact of trust, and every conversation a seed of cooperation. KingPowder will turn this shared enthusiasm into action, building bridges for continued dialogue beyond the show and, with prompt responses and professional service, turning ideas from the negotiating table into reality step by step.

The show has closed, and that is the starting signal for a new journey.

What we gained here —

every word of recognition, every deep conversation —

becomes the energy for our next departure.

KingPowder will carry

what this leg has taught us and what the next holds,

and set off with you on a new appointment.

Next stop: see you in Brazil!