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Exhibition News In-Cosmetics Latin America 2025

Vivian 2075

23–24 September 2025

at the São Paulo Expo in Brazil,

a celebration of beauty ingredients unfolded,

as KingPowder brought its powder magic

to in-cosmetics Latin America 2025

and sparked a revolution in skin feel.

KingPowder set out to make them the lead —

no longer invisible helpers buried in the base,

but ingredients that speak with a clear performance claim.

In liquid foundation

they are the skin-feel manager: adjusting texture, extending wear and controlling shine.

In loose powder

they are the finish keeper: setting makeup without drying, and blurring the look of pores.

In sunscreen

they are the protection partner: gentle, safe and effective UV defence.

With powders that speak for themselves,

KingPowder is redefining the value powders bring to beauty.