Exhibition News KingPowder Debuts at CHCI Turkey

A gathering of beauty ingredient expertise from around the world;

a display of strength on the international stage.

18–20 June 2025 —

the only exhibition in Turkey

dedicated to cosmetic ingredients, 

the Turkish exhibition for cosmetics and home care ingredients,

（Cosmetics & Home Care Ingredients）

opened at full speed in Istanbul.

                                                            Turkey: a beauty market with enormous potential  

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Turkey's beauty market has grown rapidly in recent years. Data show that its beauty and personal care market reached USD 4.5 billion in 2024, growing 8.5% a year, and is expected to keep growing in 2025. Young people are the main consumers here, with those under 25 accounting for 60% of them.

They are strongly influenced by European, American, Japanese and Korean beauty trends, seeking both style and proven efficacy. Turks are also keen social media users, with platforms such as Instagram and Facebook the main channels for new products; everyday reviewers convert at rates as high as 45%, and the pattern of discovering online and buying offline is widespread here.

As a super trading hub for daily chemicals,

the show acted like a giant magnet,

drawing the attention of the global beauty industry.

KingPowder, with its passion for innovation and its craftsmanship,

joined this appointment with beauty,

setting foot on this captivating land for the first time

and returning with a full harvest,

bringing the journey to a successful close.

KingPowder works at the frontier of powder material development,

demanding precision in process to achieve exceptional quality.

Every product we present

is a commitment to quality;

within powders that look simple

lies the hidden code of radiance

that lights up

countless looks, powering the industry forward.

Where craftsmanship meets innovation,

every product is a breathing work of art.

Through conversations with local cosmetics companies and industry experts, we learned that the Turkish market has distinctive expectations of cosmetic ingredients. Natural raw materials are highly valued, as consumers believe natural ingredients are gentler and better for the skin. Beyond familiar olive oil and rose water, ingredients such as Damask rose extract and mineral mud are widely used to give products distinctive benefits and selling points. KingPowder controls its production strictly, and our talc, mica and kaolin are made from natural mineral raw materials, meeting this preference for natural ingredients and bringing a natural, healthy feel to cosmetics.

Efficacy is the second priority for Turkish consumers. Whether it is moisturising, anti-ageing or brightening in skin care, or wear time and colour payoff in makeup, ingredients must deliver strong performance. At the show and in day-to-day conversations, Turkish customers showed great interest in KingPowder's allochroic particles and pigments: vivid in colour, with good stability and adhesion, they improve the wear and colour intensity of makeup and meet the high expectations Turkish consumers have of colour cosmetics.

Allochroic particles: the colour magicians of the pigment world

Colour that changes, endlessly playful,

gliding on to match skin tone perfectly,

with high safety and no talc,

and extremely low heavy metal content.

Cosmetic-grade pigments: the haute couture designers of colour

In-house developed organic pigments and lakes:

a from-zero-to-one breakthrough

that fills a gap in domestic technology.

Cosmetic-grade organic pigments

with high purity and high safety,

high tinting strength and high chroma,

giving formulations a refined sense of colour.

Ultra-fine inorganic pigments:

a micronising process

breaks down coarse particles for a more uniform particle size,

 raising colour saturation and tinting strength

and giving a smoother, finer feel,

with high chemical purity, stability and safety.

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Taking part in the Turkish cosmetic ingredients exhibition for the first time gave us a deeper understanding of this market full of potential. It was not only a show for presenting products, but an opportunity for in-depth exchange and cooperation.

During the show we held detailed discussions with many new and existing customers. Every handshake marked the start of trust and cooperation; every conversation helped us understand market needs and customer expectations better. It also brought new opportunities and challenges. KingPowder will take this as a starting point, keep improving its products and stay committed to innovation and research in world-leading powder materials.

The closing is not the end, but the start of a new journey.

Meeting at CHCI 2025

was the beginning of a mutual journey,

and we are grateful for every bit of trust and support —

it is what gives us the confidence to move forward.

At the next stop,

KingPowder has a beauty surprise ready

and waits for you to join.

Korea, 2 July —

we will be there. See you then.